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After working with these guys, I am amazed to see that they have an attitude to provide the best service to their customer.
1) These guys gave us only quality links.
2) We were delivered sites with Pr of our criteria.
3) They gave us details of each any every link in depth.
1) Not only we were delivered quality links but only highly relevant sites with sufficient Pr to match our site were accounted.
2) No link farms, spam sites were accounted for.
3) Reports were given to us with highest degree of timeliness and accuracy.

In link exchange different people use different methods to exchange link. Following are a few to name:
In this kind of link exchange, sites link to any other site without bothering about thematic relevancy. By theme, we mean
sites that are relevant to the topic of our site.
For e.g: If we own a site which is travel related, and if we exchange link with site having real estate as their main focus
then it becomes irrelevant to ous site's theme.
Sites which do this kind of link exchnage are called (Free For All Links) FFA. Apart from these, there are some site owners,
webmasters who also exchange link in this kind of manner as they dont possess enough knowledge about this.
In these kind of link exchange, website owners and/or webmasters exchange link with other sites which are relevant to their
sites. They actually look out for sites theme and then only exchange link with them. Some webmasters are so strict that they
dont allow even the slightest of change in the theme.
Search engines are taking into account link exchange very seriously as one of the important factors while assigning PR as well as ranking positions in the search engine results
pages.
In order to achieve good PR and rankings, link exchange with sites having Pr greater then or equal to the PR of our site is
essential. But most important is the theme which should be very similar to ours.
Link exchange is evolved a lot since internet marketing started. Initially it was not having much importance as it is having now. In the beginning people were not even knowing the concept of exchanging links. But later people came to know what link building is all about. Still many fail to understand the basic concept behind it.
Link exchange gained popularity due to search engines. After search engines started considering link exchange a factor in their ranking alogorithm people started doing link building for their sites.
Link exchange is now used for almost all the sites in order to improve rankings.
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